In Technology, a common request is to predict what’s next. Today, looking into the crystal ball, the view is definitely cloudy – or to be more precise a complete cloud obscures the view. This is not just financial meltdown angst but more importantly the future of computing – Cloud Computing. Much is already written on [...]
Entries from March 2009
March 25, 2009
Publicity, Stories, Conversation and Chaos
Rick Murray circulated a great blog post from Seth Godwin
http://sethgodin.typepad.com/seths_blog/2009/03/the-difference-betw…
The post outlines how Storytelling is the art that elevated our role from publicists to great public relations practitioners. The jist of the comment is that essentially through a story we can create a mythology and perception that has lasting resonance as opposed to a release [...]