Back from Italy and the best cold coffee of year to date: double expresso, Raul’s café beside lake Trasimeno if you want a tip. But can I relax over a cold Nero in Haymarket? Can I heck. The sound of the office eco-warriors (Aitken, Harrison and Jennings) is drowning out any hope of peace. I hear there has been rain in England in July, quelle surprise. David Cameron, bless him, fled to Rwanda to avoid the downpour. Now the eco-botherers are parading the kitchen demanding I turn off my computer at all times. How will I do my timesheets?
So what does this green revolution have to do with Society2.0? I mean climate change existed before myspace surely? But I do think there is a change that transparency brings to these kind of social issues. It not only becomes easier to campaign using new media – to create petitions and share knowledge – but it also means it’s harder for whole social groups to do the head-in-the-sand act. Or to take an image from another animal fable, to fall asleep with the News of the World over your nose. In fact social researchers like futurelabs have defined a new wholesome generation of sunshine teens.
This generation not only cares about the climate but also other social issues including Africa (as Dave has worked out), and I do think greater accountability and democratic instincts fostered by the web is influencing this movement.
Now cultural gurus may insist that this do-good generation owes little to new communications and reflects a change in Zeitgeist. So we can engage on the whole Ostrich and egg debate, however, it is worth checking out Lucien Sfez’s thoughts on this and how we are hyping 2.0 whilst becoming slaves to idleness …
So is the take out that this new caring trend is just faddism from a generation too lazy to pick up ideals and thoughts of their own, merely skin deep and nothing to the integrity of, say, Jack Kerouac and the beat generation?
I don’t know, the noise the eco-triplets were making seemed pretty real. And 40 degrees is hot even for Umbria ….